A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality...
Report
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic...
DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file...
A full slate of live sports is set to arrive on Max under a Bleacher Report tier. Top line The...
Growing Up in New Zealand – the country’s largest longitudinal study of child development established by the University of Auckland...
ZURICH, Today: The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include...
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech...
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast,...