Hey shoppers, sellers, readers and friends! I’m AdExchanger senior editor James Hercher with a fresh Commerce Media dispatch. This week,...
retail
American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy...
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry...
There was an inflection point within retail media not too long ago when the sheer number of retail media networks...
Retail media may still be a nascent industry, but it is quickly becoming integral to retailers’ advertising strategies. And, as...
AUCKLAND, Today: Hyper, a leading provider of place-based retail media channels, has announced the successful completion of the country’s first...
HYPER, New Zealand’s leading provider of place-based retail media channels, has announced the completion of the country’s first specialist liquor...
Retail media networks overall still have a ways to go before they’re able to satisfy several basic buy-side demands, including...