American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are...
retail
Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is...
Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party...
“The Sell Sider” is a column written by and for the sell side of the digital media community. Today’s column...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail...
Retail media is at the top of many marketers' minds as retailers amass huge amounts of ad dollars, chipping away...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage...
Walmart went further than it ever has in support of its advertising business when the retail big kahuna reported earnings...
Criteo is all about agencies now. On Wednesday, during its full-year 2021 earnings call, the company announced the start of...
LiveRamp earned a total of $ 141 million in Q4 2021, up 17% from the same period in 2020, with...