Retail media networks are coming out of the woodwork: Kroger, Target, Walmart, Michael’s, Best Buy, Ulta, Albertsons, Macy’s, AutoZone – even Dollar Tree has got one. But what exactly do people mean when they refer to a “retail media network”? It’s become an umbrella term. “I think it’s sloppy language,” says Patrick Miller, co-president of digital… Continue reading »
The post Real Talk About Retail Media, With Ascential’s Patrick Miller appeared first on AdExchanger.
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