In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim...
retail
Retail media is expected to exceed $ 50 billion in the United States in 2023 alone, representing 20% of total...
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $ 740.9 billion and...
In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach...
Remember when the meme-stock phenomenon caught fire last year? It was volatile, but it was also exciting, and the headlines...
Magnite’s quarterly revenue was up 11% year-over-year in Q3, with a large chunk of its growth coming from streaming. Growth...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wags The Dog CTV is a shiny...
Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the...
If you think of livestream shopping in the US as a revolution, it’s a dud. Live video doesn’t cause mass...
The ad tech hits keep coming this earnings season. The latest example of the trend is Criteo, which on Friday...