May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publicis Groupe CEO on Another Record Year, Retail Media and ChatGPT

With a second successive record year, Publicis Groupe chairman and chief executive officer Arthur Sadoun revealed that the company will continue hiring despite adding about 10,000 employees last year. He also spoke with Adweek about his views on whether there is a potential threat to advertising from AI innovation ChatGPT, and how is responding to…
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