Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the...
retail
If you think of livestream shopping in the US as a revolution, it’s a dud. Live video doesn’t cause mass...
The ad tech hits keep coming this earnings season. The latest example of the trend is Criteo, which on Friday...
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up...
To provide seamless multi-channel marketing opportunities, Foodstuffs is introducing its own retail media business, Foodstuffs Precision Media. The platform, run...
While grocery has little in common with resale--who wants used food, anyway?--two recent retail deals are emblematic of 2022, reflecting...
Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media....
An interview withBrian GleasonCROCourting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired...
Editorial opinion byAllison SchiffManaging EditorAdExchangerRetail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently...
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy...