Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example....
retail
Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of...
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is...
AdExchanger’s daily news roundup will return on Tuesday, June 20, in observance of the Juneteenth holiday. As Seen On CTV...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish...
The robots have landed, the planet is burning, and nobody has any cash. But don’t worry because we have more...
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce...
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a...
Retail media is due for a reality check, according to Max Willens of eMarketer/Insider Intelligence. Willens spoke at the Programmatic...
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider...