Editorial opinion byJames HercherSenior EditorAdExchangerCommerce and retail media suddenly became an incredible tailwind for online advertising. Retail media is now...
retail
When times are good, CPG earnings reports are full of interesting advertising questions, like how to reach customers, stand out...
oOh!media New Zealand has announced an extension of its retail network into two new locations, including the latest $ 250M+...
Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
A podcast interview withEmily Del GrecoPartnerEmily Del Greco likes to understand how things work and make sure they work well....
Most ad tech companies reported average or subpar quarterly earnings, and more than one of them are pointing the finger...
The ad fraud and verification company Human announced on Wednesday that it has merged with PerimeterX, a cybersecurity and identity...
Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the "before times,"...
Fast growing e-commerce platform, TheMarket, has appointed Ogilvy NZ as its agency of record for strategy, creative and brand work....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the...