Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way...
retailers
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
The hit sitcom The Office was packed with awkward situations. Actor and writer Zach Woods, who joined the main cast...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Put A Price On … Price?...
Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools...
American retailers approached the 2021 holiday season in a serious test-and-learn mode. But that mode is done. The Q4 results...
Retailers and big retail brands typically embark on Q4 with their plan firmly in place. Pricing and promotions, inventory deliveries...
Bolt From The Blue Twitter Blue, Twitter’s $ 3-per-month subscription service, was met with applause this month by digital media...
Street Appeal Outbrain will acquire Video Intelligence, a contextual targeting startup focused on video and CTV, for $ 55 million....
As retailers of all kinds test new video commerce concepts, American Express is making its own bet on the trend....