Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action...
retargeting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s...
Criteo brought in $529 million in the past quarter, a 6% drop from the same period last year, the company...
Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its...
AdRoll and Magento Commerce announced a partnership on Friday to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and...
AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B,...
Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as...
Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as...
Messenger hopes to insinuate itself deeper within the customer journey.On Tuesday, Facebook released a closed beta test of a customer...