Nielsen announced it's selling itself to a private equity group for $ 16 billion. The future might be iffy for...
Rise
Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend....
In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing...
Let us help you serve yourself. That’s the accelerating trend in fast-food chains, car dealerships, remote work life and, yes,...
The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big...
All Rise has risen again: OWN has ordered Season 3 of the courtroom drama, following its cancellation by CBS this...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own...
Editor's note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul...
Criteo unveiled a new look logo this week coinciding with its annual investor day where the ad-tech company aimed to...
Standard Media Index (SMI) results from April show Val Morgan Cinema Advertising achieving a 132.1 percent spend increase on the...