TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes...
Rise
A stylish woman sitting at an opulent bar wants--no, demands--"a hot pink cosmopolitan...and some drama," while in a different glamorous...
Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $ 740.9 billion and...
The intent media model has come to dominate the digital media world, and Future plc is one of its most...
A podcast interview withMarty Krátký-KatzCEO & Co-FounderRemember back in 2015 and 2016 when the ad industry was in a frenzy...
The startup and technology publisher TechCrunch, a Yahoo property, has seen substantial increases this year in both its events revenue...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust...
Call it the rise of TikTokalytics. A group of young attribution and analytics startups, the newest wielding particular talent on...
Hamilton-based brand and marketing agency Bettle & Associates has broadened its ownership with directors Will Peart and Adam Lurman each...
HIPPA is in the news. Meta just got sued over an alleged violation of the law. But HIPAA, which stands...