Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $...
Rita
Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in...
Disney's ad sales chief has never been so animated about the company's upfront offerings. To kick off Disney's May 14...
Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to...
As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's...
With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company's first in-person...
Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their...
The upfronts week presentations have ended, and now it's time for the real work: the negotiations. Adweek is sitting down...
Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to...