Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part...
Roku
Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account...
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it's accelerating rapidly. In June...
Roku unveils what it's calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand. The...
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions...
A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service...
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New...
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t...
Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU...
Charlie Collier, Roku's president of media, has made his two biggest hires since joining the connected TV company in 2022....