Roku names new ads leader following Jay Askinasi exit late last year. Adweek Feed
Roku
Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads...
The six-episode series will feature brand integrations with advertisers, including Wayfair, eos, and Michaels. Adweek Feed
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,...
The new ad solution is powered by Roku Data Cloud and the TelevisaUnivision Household Graph. Adweek Feed
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use...
The exec recently served as senior vice president of global media revenue and growth at Roku. Adweek Feed
Roku's video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday...
The partnership provides Amazon with Roku's scale and Roku with Amazon's data Adweek Feed
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part...