Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Roku is that rare startup that can go up against tech...
Roku
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
Although Roku’s device sales make up 59% of its revenue, the growth of the segment is declining as Google, Amazon,...
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...
In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise.But TV tune-in,...
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing...