Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting...
Roku
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and...
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot...
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services.To offset...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Roku is that rare startup that can go up against tech...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
Although Roku’s device sales make up 59% of its revenue, the growth of the segment is declining as Google, Amazon,...
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...