Bloomberg Media is cozying up to its advertisers to drive deeper working relationships. So far, it's bearing fruit. Since 2018,...
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Just a few days after Discovery Inc. unveiled its upcoming global streaming service, Discovery+, the company has hired one of...
In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is...
Cannabis connoisseurs, even with their well-earned reputation for being super chill, aren't immune to the fear of missing out, especially...
2020: The ongoing pandemic is accelerating the growth of ecommerce. Amazon: Hold my beer. EMarketer forecast that worldwide sales on...
The launch of the new ‘Big King XL’ from Burger King has resulted in unprecedented day-one sales and kickstarted considerable...
The WarnerMedia ad sales chief role, which has been vacant for more than a year, has finally been filled. Jean-Paul...
Snap’s First Commercial, a reach product that advertisers can use to position their message so that it’s the first ad...
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with...