Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech...
Salesforce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Accredit Where Due Facebook got a little much-needed positive news...
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce...
What’s the point of integrating data sources if you can’t activate on them?That’s the rationale behind the Salesforce Ventures-led $23.8...
Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of...
Teamwork makes the dream work. At least, that could be the new Salesforce mantra for a suite of cross-cloud integrations...