On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio. The post...
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Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics...
Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic...
TV measurement providers in the streaming era have quite a lot of boxes to check. But according to Samba TV,...
Can You Samba Alone? Samba TV filed its S-1 on Tuesday, often the precursor to an IPO (although many are...
CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got...