"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
Samsung
Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear...
Samsung Mobile global executive creative director Jayanta Jenkins is joining Disney to head up content marketing at streamer Disney+ and...
Samsung, the country's largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nixby Samsung is negotiating a deal with Alphabet that...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Over The Top Ad-supported streaming TV service Tubi surpassed 20...
Find Your Brand VoiceVoice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little...
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients.With 32 million smart TVs...
Marc Mathieu, CMO of Samsung Electronics, America, knows his job is about more than just promoting devices.He’s marketing a lifestyle....