Move Fast And Break Things: Holding Company Shape Shifts Of 2016

AdExchanger |

For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methodsContinue reading »

The post Move Fast And Break Things: Holding Company Shape Shifts Of 2016 appeared first on AdExchanger.

Read more