Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories....
SellerDefined
Oleksii BorysovVP of Product“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
An interview withJustin WohlCRO“The Sell Sider” is a column written by the sell side of the digital media community. Google’s...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open...