The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where...
Shopper
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the...
OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting...
Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY...
Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between...
Disney Advertising links up with Walmart Connect to let advertisers match Walmart's and Disney's first-party data for audience-based bids on...
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to...
NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this...
Boxer, the innovative shopper support service, is partnering with Karangahape Road-based advertising agency The Goat Farm in a move to...
AUCKLAND, Today: Shopper support service Boxer has appointed Karangahape Road shop The Goat Farm as its advertising agency partner, confirming...