According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content...
Should
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape...
Commissioner Rebecca Slaughter had some free advice for anyone tuning in to the Federal Trade Commission’s virtual PrivacyCon event on...
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal...
Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s So-Fixable, Unfixable Problems Gareth Glaser, a...
If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely...
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...