The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years...
smart
Where there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. A...
Regardless of the ongoing debate as to the viability of panels, the TV measurement industry is starting to increasingly rely...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone...
SYDNEY, Thursday: AU telecoms outfit Telstra has hired IAG CMO Brent Smart – formerly MD at Colenso BBDO NZ –...
To launch Vodafone New Zealand’s upgraded mobile and broadband network, The Smart Network, DDB Aotearoa’s latest campaign tackles the theory...
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every presentation at this...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix it Why...
DTC ecommerce is booming – but measurement challenges are looming. Or, rather, they’re already here, said Ron Jacobson, CEO and...
In honor of International Women's Day, femtech brand Elvie launched a global campaign called "Smart Bodies," showing off the benefits...