Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with...
Snap
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021,...
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model...
Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20%...
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
Snap again came in below analysts' expectations for its Q2 earnings announced on Thursday.Year-over-year, revenue grew 153% to $181.7 million...
The New York Post has a love-hate relationship with pre-roll.While pre-roll typically commands high CPMs when sold directly, too often...