The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
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TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...
Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns...
The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Inspired by the forgotten fruits of Kiwi kids lunchboxes and demand for convenience, Barker’s of Geraldine via MetroEXP has launched...
By Margot Miller, Brand Content Manager, Adikteev Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Oscar Mayer, diving into the hot-dog-to-bun-parity discussion that's blown up recently, isn't offering to sell its hot dogs in packages...