After a successful launch in Australia in late 2021, and a period of rapid growth, ad-spec business The Spec Sheet...
Spec
Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open...
P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The...
The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data...