What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according...
Spend
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its...
Any brand can erase MFA from its programmatic spend – if it wants to. That’s according to the ANA and...
Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After...
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced...
Getting ready to travel and being on the road puts people in a shopping mood – and not just for buying...
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina...
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $ 927 billion. Plus: TikTok homes in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled We all know what supply-path...
Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position....