Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022,...
Spend
For decades, political advertisers have spent big to promote their candidates on linear television in the weeks leading up to...
Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023...
New Zealand’s media agency market continues its strong start to the new financial year with another month of record ad...
//www.youtube.com/watch?v=9QxRyUCEMmg AUCKLAND, Today: Mercury and FCB NZ have launched the latest campaign on the Energy made Wonderful platform, featuring a...
"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines:...
More than 50 million people around the world now consider themselves part of the creator economy, giving it a global...
While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to...
U.S. ad sales were recovering nicely after a pandemic-induced downturn and subsequent uptick. But the latest forecast, while not trending...
Investment in British television advertising reached record levels in 2021 at $ 7.16 billion (5.46 billion pounds), an increase of...