New Zealand’s media agency market has emerged strongly from the bruising Covid pandemic in a far stronger state, with advertising...
Spend
Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected...
Following record levels of advertising spend in 2021, signs are that businesses will continue to step up their recovery plans...
Meta, when it was still known as Facebook, quietly discontinued a suite of store-visit tools. Since the switch earlier this...
By Konstantin Bayandin, Founder & CEO at Tomi.ai Every advertiser knows the value of using microsegmentation to target audiences most...
Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly...
The country’s media agency market continues to report strong double-digit growth in advertising demand in September despite the ongoing COVID...
Kargo has announced the acquisition of the commerce-driven paid social advertising company StitcherAds. StitcherAds’ paid social commerce platform will expand...
Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $ 100 million in...
Cinema is continuing to prove it’s still a top entertainment destination with June Standard Media Index (SMI) results revealing Val...