With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily....
Spending
Despite beating expectations and generating more than $ 40 billion in revenue during the third quarter – a 19% YOY increase...
You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what. Got...
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest...
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....
Global advertising will grow 7.8% and reach $ 989.8 billion by the end of this year, according to WPP media...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings...
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $ 9.8 billion...
The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they're...
Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according...