This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough...
standards
Facebook introduced its new Transparency Center Wednesday, billing it as a single destination for information on its integrity and transparency...
After a tough year for the out-of-home industry, the world is starting to open up – and so are advertiser...
Less than a week after Google's latest privacy bombshell, the IAB Tech Lab, a nonprofit focusing on solutions for brand...
TEL AVIV, Thursday: WPP and adtech startup Anzu have announced a partnership aimed at bringing commonly accepted advertising standards to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and...
Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad...
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable.The writing has been on the wall since February, when AT&T’s $85...
How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of...
The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...