For most people in 2022, it's impossible to avoid using electronic devices. We work, socialize and entertain ourselves through them....
startup
Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing...
Graham Mudd is leaving Meta to start his own PET project – literally. On Thursday, Mudd, Meta’s VP of product marketing...
It’s better to ask for permission than forgiveness. That’s the philosophy behind Caden, a privacy startup that launched on Thursday...
Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner...
Street Appeal Outbrain will acquire Video Intelligence, a contextual targeting startup focused on video and CTV, for $ 55 million....
The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain...
AMEX is tuning into “shoppertainment.” On Tuesday, American Express Ventures, the credit card company’s venture capital group, invested in Firework,...
As retailers of all kinds test new video commerce concepts, American Express is making its own bet on the trend....
The market for first-party cloud data services has exploded. InfoSum raised $ 65 million in August at a valuation of...