AUCKLAND, Wednesday: Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content,...
Still
When your passion becomes your profession, it's easy to feel like you've won the proverbial lottery. But what happens when...
Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
In an earnings call in February, Meta said that Apple's privacy-centric changes to its iOS operating system, which make it...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ONE Thing To Rule Them All After a quiet...
Ever wonder how Jake Gyllenhaal buffs up for action flicks like Ambulance and Spider-Man: Far From Home? According to a...
In 1949, a teenager named Robert Moog was leafing through the pages of Electronics World magazine when he came across...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...