X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...
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Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It...
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that...
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion...
Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and...
AUCKLAND, Thursday: NZME is celebrating 25 consecutive months as the number one podcast network in the country in the latest...
Streaming TV and video ads didn’t bring home the bacon for Magnite this quarter, but the bloom isn’t off the...
Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring...