Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would...
Still
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think...
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new...
Social media companies don't want to be called "social media" anymore. Plus: Claritas has hired Jefferies as a banker and...
Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with...
Millions of Kiwis still listen to the radio every week, according to the latest radio ratings. Almost three-quarters of us...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over...
Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today,...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream,...
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The...