Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market. It’s...
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Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country...
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and...
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com...
AUCKLAND, Saturday: ASB has reduced to three the number of agencies on its shortlist for all its advertising media work...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion...
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became...
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on...
INSP is an example of a TV network that's more comfortable with linear because it has an older audience. But...