“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Strategy
Upfronts season is upon us, and even though Warner Bros. Discovery is less than three weeks old, the company's ad...
Freemans Bay full-service indie Republik has joined with Porter Packaging to help propel their global media efforts and business expansion....
Lee Parkinson has come back home to Plato Creative as Strategy Director, adding over 20 years of international advertising experience...
More than 755 million monthly users--twice the size of the U.S. population. That's the forecast from Insider Intelligence on how...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Wellington-based indie EightyOne has announced two internal promotions. Penny Hobbs to the role of Head of Client Service and Brendan...
To better monetize branded content, the Financial Times is investing more in brand lift measurement. FT is partnering with analytics...
Organic Grocer, Huckleberry NZ has appointed Chemistry to lead its marketing strategy, creative development and media planning after a competitive...
PHD has kicked off 2022 by creating a slate of new senior roles, all having been successfully filled from within...