Broadcasting giant Warner Bros. Discovery has promoted its veteran television marketer Rebecca R?rmark to senior vp, head of streaming marketing...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Sorry Than Safe Twitter is partnering with...
The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first...
2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Feed Frenzy TikTok seems to possess some kind...
NBTV is part of a growing trend of content studios producing long-form sponsored video for advertisers. Its channel Spirits Network...
Video creators like Tastemade are blurring the lines between short- and long-form video. Tastemade launched in 2012 to create food-focused...
The good news for streaming providers is that consumers are on board with how they deliver content, especially when they...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Frying Pan Into The Stream Can...
An interview withSharon Kroll CohenCMO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video....