The Covid-19 pandemic has disrupted many things for the past 11 months, but Super Bowl 55 was not one of...
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Despite having a year to adapt to the new reality of a world in pandemic, marketers still faced tough choices...
T-Mobile enlisted Gwen Stefani and fianc? Blake Shelton to send up the hazards of video call miscommunications--and their own relationship--in...
With a perennial price tag in the millions, Super Bowl ads have long generated huge debate about when--or even if--they're...
Each Super Bowl we see commercials that wow, ranging from splash to substance. A big part of meeting the moment...
While a lot of things will look different about this year's Super Bowl, one thing remains the same--every national in-game...
When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn't necessarily not being able to see...
The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since...
The biggest challenge for this year's Super Bowl advertisers has been been trying to strike the right tone in a...
Could a state-of-the-art AI write a Super Bowl ad premise on par with some of the most well-received Big Game...