The National Retail Federation (NRF) projects holiday sales in the U.S. will increase 8.5% to 10.5% to as much as...
Supply
It's not unusual for a company to pepper its regular customers with emails about promotions, new offerings and other tidbits...
Trust, But DoubleVerify DoubleVerify is dropping $ 150 million to acquire OpenSlate, another ad verification and analytics company. OpenSlate is...
Roku is proving it's still the biggest connected TV player out there, hitting 56.4 million active accounts in the third...
For special event supplies retailer Party City, Christmas comes early every year. That's because its biggest holiday is Halloween, and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deliver Or Delay The global supply chain crunch is...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Connected TV has arrived – a bit earlier than programmers may have expected. The pandemic-related boom in streaming, along with...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...