The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require...
tech
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials...
One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical...
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story...
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit...
Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poison Apple Disney+ and Hulu are free. Not...
A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s...
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and...
The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are...