Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply...
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Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top;...
How the brand survived FDA challenges and scaled globally—without influencers. Adweek Feed
Wall Street has had a tumultuous relationship with the online advertising industry. Internet and advertising stocks have steadily outperformed the...
Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.”...
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two...
Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing...
Cambridge To Nowhere This week, Meta paid out a $ 725 million class action settlement related to the Cambridge Analytica...
From a $ 637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been...
The ad industry is still smarting from last week’s news of a laissez-faire set of court-ordered remedies after Google was...