While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will...
tech
The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope...
To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That”...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy...
Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in...
Marketers spend a lot of time and energy on manual, lower-level tasks. Even if the individual tasks don’t register as...
Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to...