Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers...
tech
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in...
Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through...
The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item...
Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that...
The U.K. unicorn has been valued at $ 1.3 billion. Adweek Feed
Insiders speculate on retail media acquisition targets amid Omnicom's acquisition of IPG closing. Adweek Feed
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s...
Private right of action isn’t just a talking point for future privacy laws; it’s already law. The California Invasion of...
How brands and marketing leaders are dealing with technology's rewrite of customer engagement. Adweek Feed