Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade And Trade-Offs Tech regulation proponents in the...
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Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve...
After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms...
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him...
Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how...
Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently....
Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season...
Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger. The post Snowflake Touts Its...
To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and...
Publishers are facing enough headwinds to make their heads spin. These challenges mean opportunity for publisher tech companies like Freestar,...