Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
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Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while...
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs...
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The LUMA Escape LUMA Partners – the investment...
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas I found the FAST ad experience...
The New Zealand Tech Marketers Group have announced the winners of the inaugural NZ Tech Marketing Awards in Auckland. Nick...
EMX’s SSP tech will supplement Cadent’s Aperture Platform. Adding EMX will bring in more sell-side content curation capabilities and augment...
On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more...
The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google,...