After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google...
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Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is...
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curation Nation Chalice, a maker of custom bidding...
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can...
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate...
If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably...
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its...
If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to...
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header...