Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit...
tech
Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poison Apple Disney+ and Hulu are free. Not...
A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s...
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and...
The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are...
After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google...
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is...
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curation Nation Chalice, a maker of custom bidding...