Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t...
tech
Government intervention in the world of ad tech is taking place on two sides: antitrust action and “commercial surveillance.” At...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems...
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought...
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022,...
Sex might sell, but the truth is for sexual wellness brands, it doesn't. That's the issue facing a growing number...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped...
Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago,...